GXO
In-house digital design for the world’s largest logistics provider
GXO Escort™
Trade shows are hectic, and it's nearly impossible for a sales team to meaningfully connect with every prospect walking the floor. GXO needed a way to let people explore their capabilities on their own terms, without needing a rep in the conversation. I designed a touchscreen kiosk built for standing-height, quick-session use, organizing the content around three core narratives and accounting for an audience that ranged from C-suite executives to operational managers. The kiosk launched at Manifest Las Vegas and gave prospects a self-guided entry point, freeing the sales team up to focus on the conversations that actually mattered.
GXO website
I owned UX research and design for the GXO.com homepage redesign, running competitive analyses, usability tests, and heuristic evaluations before turning those findings into wireframes and prototypes. In partnership with the marketing and customer experience teams, I led UX design and QA for the homepage redesign. Leveraging Hick’s Law, I advocated for a reduction in the number of value props that users saw at one time, which reduced cognitive load and decision-making.
Ad hoc web design
Leveraging content management systems, I developed internal resource sites for customer engagement team. These equipped sales teams with marketing collateral they could access from anywhere, enabling them to better connect with potential customers. This resulted in a ~30% reduction of ad hoc design work.
Customer Engagement Hub
Leveraging WordPress as a content management system, I developed internal resource sites for customer engagement team. These equipped sales teams with marketing collateral they could access from anywhere, enabling them to better connect with potential customers. This resulted in a ~30% reduction of ad hoc design work.
Social media content
In addition to my other work, I collaborated with subject matter experts across the company to develop thought leadership content for social media. These campaigns were leveraged by sales teams as thought leadership content for LinkedIn and X. In order to ensure easy access and quality control of the content, we shared these across the company via Sprout Social, a social media content management tool.
Marketing collateral
In addition to my other work, I designed a wide range of both digital and print marketing collateral. These included email campaigns, social media content, brochures, event signage, industry event swag, and posters.
