Dew

A clean beauty & skincare app that scans ingredient labels, educates consumers, and allows users to purchase verified clean products directly from the app.

Brand design

Dew is a clean skincare app that helps users understand what's actually in their products. Inspired by the feeling of fresh-fallen dew on a spring morning, the brand lives in that space between clean and calm. I built the visual identity from scratch, developing the color system, typography, and design system, then carried it all the way through to the UI. I also curated the photography direction to stay true to that same feeling, and extended the brand into out-of-home advertising and merchandise..